ZRC 1904

ZRC is a Swiss brand founded in 1904 by Edmund Zuccolo and Joseph Roche. At the beginning, it specialized in the manufacture of technical bracelets for watches. In 1917, the company won the Grand Prix for Innovation of the Geneva Industry at the New Industries competition for its metal expandable watch strap. But its motto "When adventure gives life to a revolutionary product" will lead it to design and produce an exceptional product! Indeed, in 1960, the company began to develop its first watch, which quickly became famous! The ZRC Grands Fonds 300 meters. As its founders were real fans of underwater sports, it was logical to design a watch as extreme as its straps. A few years later, the ZRC diver's watch would move into another dimension. At the time, the French Navy placed its own orders for diving watches with very strict specifications. During a national call for tenders, ZRC was chosen to deliver watches. Its Grand Fond will equip the divers of the French Navy until 1982. It was even approved by NATO, confirming its resistance to any test! 50 years after the first Grands Fonds 300 watch, Georges & Charles Brunet, at the head of the family business (great-grandsons of Joseph Rochet), are studying the re-edition of the iconic model. Since then, the brand has continued to develop, offering diving watches made from the finest materials and assembled with meticulous attention to detail. Every component is designed and produced in Switzerland to the highest standards. ZRC watches are acclaimed by collectors and diving enthusiasts for the style, technicality and strong character of its pieces!