Rolex Watchmaking

Since 1905, Rolex has maintained the founding vision of its creator, Hans Wilsdorf, who saw the wristwatch as an object of the future, emblematic of the modern era. Hans Wilsdorf revolutionized the world of watchmaking by overcoming three major challenges: producing small yet precise movements, developing a robust and waterproof case to protect the movements from external factors, and finally, fitting the watch with a self-winding system that would offer the wearer greater convenience on a daily basis.

On their dials, Rolex watches are inscribed with the word ‘Superlative’. This designation confirms that every watch leaving the Manufacture’s workshops has passed a series of particularly demanding tests conducted by Rolex in its own laboratories, according to its own, very particular criteria. These tests not only apply to the calibre, but to the fully assembled watch after casing the movement, guaranteeing superlative performance on the wrist in terms of chronometric precision, waterproofness, self-winding and power reserve.

By progressively integrating all areas of watchmaking expertise within its Manufacture, Rolex is able to impose its own rules and perpetuate its quest for excellence. The choice of autonomy has shaped the identity of a brand that lives at the crossroads of fine tradition and state-of-the-art technology. It translates in its four production sites, all located in Switzerland, bringing together more than 9,000 employees.