The Maison FRED is at Lepage!

The history of Maison Fred

It was in 1936 that Fred Samuel, as charismatic as he was visionary, created his eponymous Maison. Originally from Argentina, he moved to France at the age of 16 and was greatly inspired by the atmosphere of the Côte d'Azur, the sun, the sea, the warmth and the Latin feel. Forced to abandon his name because of anti-Semitism during the Second World War, he renamed his brand FRED, and decided, in order to never forget this part of his history, to keep it once the war was over.

Now part of the LVMH group, the Maison FRED has retained a deep attachment to its family history. It is now Fred Samuel's granddaughter, Valérie Samuel, who is Vice President and Artistic Director of this powerful brand, with which Lepage is very proud to collaborate!

Presenting itself as being "next to the Place Vendôme", and not directly integrated among the traditional and historical jewelers that this mythical place houses, the Maison FRED stands out by its modernism and by the innovations that characterize its creations.

In full expansion, the brand continues to grow in terms of influence on the international jewelry market, and is gradually becoming one of the biggest names in luxury. Present in more than 28 countries, it is thanks to its technical and audacious jewelry that it manages to make a place for itself, and that it makes a mark.

Live the Joy

More than a baseline, this slogan is the embodiment of the soul of the Maison FRED. Always sunny, the brand's communication is sunny and sparkling. Warming hearts, the image of the Maison is cheerful and rejuvenating. Color and brilliance are expressed through luminous creations, which adorn the silhouette and enchant each day with their precious presence.

Emblematic collections

With its new approach to luxury, offering pieces that are both casual and richly crafted, FRED appeals to a wide and varied audience. Each of the collections emanates particular emotions, corresponding to each of the highlights of your life... Made in Europe, each piece is manufactured with the greatest care, and meets the highest quality criteria.

Force 10

Absolutely essential, the Force 10 collection is today the emblem of the Maison Fred. Seductive in their originality and character, the jewelry in this line is designed for both men and women. Composed of two inseparable elements, namely a central motif, the "buckle", and a cable that serves as the body of the bracelet, each piece of jewelry can be designed in more than 2000 different ways!

Directly inspired by the world of the sea, the Force 10 bracelet was born from the creativity of Fred Samuel's eldest son, Henri Samuel, European sailing champion. One day, while sailing, he had the idea of associating a buckle (a metal stirrup used to join cables, ropes, sails... on a ship) to a rope, to give life to a bracelet that he offered to his wife. Since 1966, this bracelet has become a true icon, and is now available in countless versions.

Embodying the spirit of surpassing oneself, the Force 10 collection speaks to sportsmen and women and is a sure value. The little extras of Force 10? The patented fastening system, with a small ceramic bead, which secures the wearer and allows him to live with it every day without fear of losing it, as well as the identification of each buckle by a unique serial number, which authenticates your jewel and attests to its origin.

Chance Infinie

The softness of the Chance Infinie line is designed to be worn like talismans, right on the skin. Made of rose gold and white gold, the jewelry in this collection is extremely elegant. The finesse of the design is remarkable, and is sometimes adorned with diamonds and sometimes with rubies, in precious and original versions. The intertwining of the gold lines is found on necklaces, bracelets, rings and earrings, which illuminate each day with their fluidity, like a charming wink to happiness...

This motif takes the form of a flat knot, and is also available for men in a more sober version in white gold. Alongside a Force 10 bracelet, for example, it can be worn on both men's and women's wrists!

Pretty Woman

A collection of love, Pretty Woman puts women in the spotlight. Named after the famous Garry Marshall film, for which FRED lent an incredible choker necklace decorated with hearts set with diamonds and rubies.

At the center of this line is the heart, an aesthetic motif with universal symbolism, reinterpreted in a precious version that embodies the freedom and joie de vivre so characteristic of the Maison. Jewelry and high jewelry pieces are combined in discreet or sophisticated jewelry, which can be given without risk for a birthday, a birth, Mother's Day, to declare your love or to yourself to please yourself...

To offer or to offer oneself, to wear alone or in accumulation, the FRED jewelry is today indispensable. For men and women, day or night, for everyday wear or for special occasions, these emblematic creations are must-haves in the jewelry box, so you won't get tired of them.

Discover FRED jewelry on lepage.fr!

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