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So Shocking: a Jewelry House that disrupts codes
"It's a name that sounds like a provocation." So Shocking announces the color at the mere mention of its name... Far from the codes of traditional jewelry, So Shocking has been offering modern, luminous and precious creations, designed in quality materials since 1998. It all began when a group of friends, passionate about their craft, decided to create the "jewelers' circle" association in order to embody a more liberated image of femininity as well as a less conventional luxury.
In gold and diamonds, boldness oozes from each of the jewelry pieces offered by the luxury house. So Shocking is the result of the know-how and passion of the greatest French jewelers.The creations focus on quality and last over time to accompany women at every stage of their lives! The So Shocking story is just beginning...
Origin: the Coup de coeur collection
Focus on Origine, the 750-thousandth gold collection that will make your heart fall... Sleek and sensual curves, the pieces in the Origine collection are dressed with the iconic So Shocking buckle, a cartouche paved with sparkling diamonds. These modern creations reflect the personality of the women who wear them. Bracelets, necklaces, rings and earrings slip on to glow with a thousand lights.
The Origin line in yellow gold
Yellow gold is a color that is particularly valued in jewelry, and has been since the dawn of time... This hue is the closest to gold in its "raw" state. Yellow gold also has the particularity of giving gems more brilliance and the power to shape precious jewelry that we never tire of!" It is therefore quite natural that So Shocking has unveiled, recently, its latest line in yellow gold 750 thousandth. Already presented in rose gold and white gold, the timeless and sophisticated creations flood the skin of the wearer with light. Brilliant-cut diamonds further sublimate this precious material and enhance the sparkle and contrast of these elegant pieces.
Our favorite Origin pieces
Looking for a sautoir with intense sparkle? Of a cord bracelet with just the right amount of casual elegance? A refined ring that will become an essential in your daily life? Luminous and creative earrings ... Fall for our favorite creations Origine in yellow gold capturing every ray of light ... Wear alone or in accumulation, fall, you too, for your favorite jewel!
Other So Shocking collections
So Shocking creates elegant lines around yellow gold, rose gold and white gold for everyday life as well as special occasions. Each collection introduces you to a feminine and contemporary world. Inverso, First Time, Singuliere... Discover all the So Shocking collections and let yourself be charmed by the creativity and know-how of these passionate jewelers!
To keep up with all the jewelry news from our House, visit our Instagram page!