Mame: Reconnecting to the roots and the earth for Ginette NY

Mame and the roots

As usual, Frédérique Dessemond tells us a story and takes us to another land... the land of her maternal grandmother: Africa. Driven by a sacred, humming energy, spreading from the earth to the sky, the collections unfold. The twirling palm is projected like a graphic shadow on an immaculate white wall. The light is intense, inviting us to discover this purity in a setting where you can almost feel the heat, right in the heart of Marrakech…

Connected to her roots and her deepest identity, Frédérique invites us to take part in this journey. Mame brings together several lines, several paths that all lead to the heart of women, in love with new trends and constantly seeking to surpass themselves...

Palms: between purity and power

The design is captivating: the shadow of the palm drawing a ravishing sketch on the white wall. The graphic motif signs the intensity of the new Ginette NY collection, named Palms . The rich, luminous line nestles in the hollow of the neck, around the face, on the wrist...

The palm leaf becomes a precious gri-gri, letting its powerful aura take effect. The jewels are available in all gold or diamond-paved versions and are worn proudly, for walking, dancing and living day and night…

Picture

Sand... Oscillating between yellow, beige and brown, landscape Jasper is used to dress the necklaces, bracelets, rings and earrings in this line called Picture . Landscape jasper is an anchoring stone that helps everyone find their place in the world. Like a reconnection with the earth, the raw-formed jewels overlap and play with codes. Iconic, the landscape jasper invites itself onto the Disc Ring, the Ever necklace or the Ellipse ring to the delight of the female gender. An additional singular stone added to the already long list of those highlighted by Ginette NY....

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