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Introduction
La Maison Fred was founded in Paris in 1936 by Fred Samuel, a talented Argentinian-born jeweller. The history of the brand can be traced back to its humble beginnings in a small Parisian workshop, where Fred Samuel started to create unique jewellery.
Known for his artistic flair and ability to capture the essence of timeless elegance in his creations, the jeweller quickly caught the attention of fashion connoisseurs and Parisian high society thanks to his expertise and innovative style. Over the years, Fred's reputation has grown and the Maison has become a symbol of refinement and exclusivity. It has won over a prestigious clientele, including famous personalities and members of royal families.
The brand's reputation has grown steadily over the years. The brand's reputation has been built on its ability to blend tradition and modernity in its creations, bringing a touch of boldness to classic and traditional designs. As a result, the Maison has gradually established itself as one of the most emblematic and respected brands in the world of fine jewellery. Today, Fred continues to perpetuate the legacy of its founder by offering high-quality, innovative and sophisticated pieces . The brand remains a benchmark in the world of luxury jewellery, celebrated for its exceptional craftsmanship and commitment to excellence.
It is against this backdrop that Force 10 collection has established itself as a major pillar of the brand's offering, symbolising evolution and modernity while retaining the core values that have made Fred famous in the world of fine jewellery.
Origins and inspiration
La collection Force 10 de Fred is much more than a series of jewels. Embodying creative daring and drawing inspiration from a passion rooted in the family's history: the sea and sailing, its origins are rooted in an avant-garde vision that has revolutionised the world of jewellery. It all began with an ingenious idea from Fred Samuel's eldest son. He braided marine cables together, fastened them with rivets and created a bracelet as a gift for his wife. Then, for his birthday, he designed a similar version, with a gold clasp in the shape of a marine snap hook. This unexpected juxtaposition of a braided steel marine cable and a gold buckle, two seemingly opposite elements, became the genesis of the first piece of jewellery in the Force 10 line, in 1966.
Over the years, the bracelet Force 10 has become an emblem of the Maison Fred. More than just a piece of jewellery, it now embodies the values of courage, perseverance and self-confidence. Celebrating its 55th anniversary in 2023, the Force 10 bracelet is now available in a multitude of variations, offering a wide range of combinations of cables and buckles in different colours, sizes, materials and patterns. Thanks to its interchangeability, it is a perfect blend of timelessness and modernity, offering a mixed aesthetic that can be adapted to suit every personality.
Among the pieces in the Force 10 collection, whose centrepiece is this modular bracelet, the Force 10 Winch ring, a pure heritage of the brand, with strong, masculine lines. Reminiscent of the marine world, its raw, refined look echoes that of the winch, an essential technical component of sailing boats. Transformed by Fred into a double gold rail, it holds the famous Force 10 cable. Engraved with the octogram, the symbol of marine robustness, this jewel expresses assertive masculinity. Force 10 Winch Through a variety of jewels, the brand interprets the two-tone wedding ring of steel cable and gold rails, offering a new perception of masculinity. This singularity is reinforced by ultra-graphic variations in steel and titanium, in keeping with the sporting values and powerful identity of the emblematic jewel.
Wearing Force 10 is a manifesto of daring and innovation. Wearing Force 10 is a manifesto of audacity and style for passionate and determined spirits, those who stop at nothing, not even the borders of the horizon!
Design and Features
At the heart of Fred's Force 10 collection, the buckle emerges as an emblematic motif, recalling the world of the sea and symbolising strength, resistance and adventure. Traditionally used by sailors to tie up ropes, this piece becomes Fred's evocative link between land and sea. The symbol can be found as a central motif in the collection's classic jewellery such as rings, earrings, necklaces and bracelets, but it is above all as a key piece in the interchangeable bracelets that its design is most in evidence.
Indeed, this collection is truly distinctive. Indeed, this collection is truly distinguished by the introduction of a revolutionary innovation: the interchangeable bracelet. This piece of jewellery responds to the desire for personalisation, allowing each wearer to select his or her own bracelet. cable and his buckle , offering a unique experience for every wearer. This versatility makes it possible to change the Cable according to the mood of the moment, while retaining the buckle as the central element, offering a continuity of timeless elegance to each creation. The system that allows the buckle to be attached to the cable for safe wearing, while at the same time offering the possibility of being easily interchanged, has been patented by Maison Fred. Each buckle is also engraved with a unique serial number, ensuring the traceability and authenticity of each piece of jewellery. This number gives each piece its own identity, enhancing its uniqueness and intrinsic value.
Fred has succeeded in striking a subtle balance between classic jewelry adorned with the emblematic buckle, a symbol of its maritime heritage, and bold innovation with the interchangeable bracelet. This combination offers a range of jewelry that brilliantly marries the timeless charm of tradition with the contemporary desire for personalization.
Focus on men's jewellery
In the contemporary jewellery landscape, Fred's jewellery occupies a prominent position. Although it is also aimed at women, it is essential to underline the fact that, through Force 10, Fred places a great deal of emphasis on men, offering creations adapted to their tastes but also to their morphology, a facet often neglected in the creation of jewelry by jewelers.
For men looking for a distinctive expression of their style and success, Fred jewelry has become much more than just a means to an end. For men looking for a distinctive expression of their style and success, Fred jewelry has become much more than a simple accessory: it is a statement of style and status. Wearing Force 10 or Force 10 Winch jewellery evokes understated sophistication, a sign of someone with a taste for luxury and a sensitivity for the exceptional. Their remarkable design, unrivalled quality and ability to evoke both strength and subtlety make them coveted pieces that transcend fleeting trends to become timeless symbols of sophistication and success for the modern man.
Other Fred collections
Chance Infinie
Fred Samuel, the embodiment of the spirit of daring and luck, has made his way through a life guided by courage. This vision inspired the creation of the Chance Infinie , celebrating the softness and strength of femininity. Inspired by the lemniscate, a symbol of infinity and eternity, the motif of Chance Infinie radiates like an eternal echo. This infinite loop, placed on the skin, acts like a talisman, fusing with the soul of the wearer.
It's also a tribute to Fred Samuel, the visionary who turned 'serendipity' into eternal success. This line evokes a chance turned towards the future, a continuation of the heritage of the Maison FRED to sublimate and accompany women in their quest towards a radiant future.
Pretty Woman
As a master of fine jewellery, Fred has written a declaration of love into the heart of its history, embodied by the emblematic collection Pretty Woman . This line of jewelry takes its name from a vivid memory dating back to 1990, when the boutique on Rodeo Drive in Beverly Hills played host to the cast and crew of the film of the same name. The choker of hearts, sparkling with diamonds and rubies, selected for the lead actress, quickly became the shining symbol of this story. Since then, the Pretty Woman collection has embodied love in all its facets, a modern and moving interpretation, as Valérie Samuel, Vice President and Artistic Director of FRED, points out. Today, when love takes on forms as unique as the people who experience it, FRED draws its inspiration from this iconic necklace to offer a new expression of contemporary love with its Pretty Woman: your way your love collection, to each his own way of loving...
This vision manifests itself through a distinctive aesthetic, symbolised by the "heart within the heart". It embodies the spirit of freedom and joie de vivre characteristic of FRED, where fine jewellery is meant to be an everyday companion. This collection offers the freedom to transform the jewels to suit individual desires, to play with combinations and styles, and above all, the freedom to be and to love, whether it's a joyful, unconditional, daring, secret, dazzling or eternal love: your way your love, to each his own way of loving...
Pain de Sucre
The line takes its name from an iconic beach in Rio de Janeiro, Brazil. The jewelry Pain de Sucre are renowned for their colourful designs and vibrant gemstones, often used in innovative and creative ways. The collection offers a variety of rings that feature brightly coloured gems such as topaz, amethyst, citrine and other ornamental stones.
What sets Pain de Sucre jewellery apart is the emphasis on colour and the original cabochon shape of the gems, as well as the use of ingenious settings that allow these stones to catch the light brilliantly, while being easily interchanged. A single setting and several stones, or several settings and a single stone: create the combinations you love, and assert your tastes!
You can find FRED jewelry in our boutiques in Lille, Le Havre and Rouen Gros Horloge. All opening times are specified on the website. You can also contact us directly by telephone on 03 20 12 04 04.
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