.jpg)
.png)
To celebrate its 140ᵉ anniversary, the prestigious Swiss watchmaking House Breitling is continuing its development in France by inaugurating an exceptional boutique in the heart of Lille. Carried out in partnership with Maison Lepage, a key player in the watch and jewelry industry for five generations, this opening marks a key milestone in the shared history of the two Maisons.
A unique address in the heart of the capital of Flanders
Located at 17 rue de la Bourse, a stone's throw from the Vieille Bourse and within a listed building, this new Breitling boutique invites watch enthusiasts to immerse themselves in the brand's authentic yet modern universe. Inspired by an industrial loft, it reflects the cool, elegant spirit of Breitling, at the crossroads of retro and contemporary style.
Over 73 m², the boutique offers a warm, immersive experience, featuring Breitling's three emblematic universes: Air, Land and Sea. Every detail of the décor has been carefully considered, blending books, photographs and design elements reminiscent of the collective spirit of Breitling Squads, true symbols of adventure and surpassing oneself.
A premium, immersive customer experience
Beyond its meticulous decoration, the boutique stands out for its personalized, premium customer experience. Upstairs, a unique lounge area welcomes visitors in an intimate atmosphere, conducive to exchange and discovery. With its bar dressed by the Pernod Ricard Group, this cosy setting offers a privileged break to explore the watch collections and benefit from the advice of passionate experts.
Le Squad Breitling Lillois accompanies each visitor in his or her choice, whether to discover iconic models - such as the famous Navitimer, the Superocean or the Chronomat - or to be seduced by the brand's latest novelties. More than 130 timepieces are on display, testifying to Breitling's technical excellence and exceptional expertise.
A collaboration based on shared values
For Maison Lepage, this opening is much more than just a project: it's the culmination of months of hard work and proof of a relationship of trust that has united Breitling and Lepage for several decades. Together, the two Houses share deep-rooted values: passion, sustainability and exacting standards, all pillars that reinforce their collaboration.
Breitling, a visionary company with international influence
Since its foundation in 1884, Breitling has established itself as one of Switzerland's leading watch manufacturers. An innovator and pioneer, Breitling invented the modern chronograph and left its mark on the history of utility watches for navigation. Today, Breitling embodies a unique blend of luxury, casualness and durability.
With over 200 boutiques worldwide, Breitling remains true to its modern-retro style, combining watchmaking tradition with technical innovation. Each watch is chronometer-certified by the Contrôle Officiel Suisse des Chronomètres (COSC), guaranteeing exceptional quality.
Whether you're an enlightened enthusiast or simply curious, let yourself be seduced by this luxury showcase nestled in the heart of Lille, and discover the exceptional timepieces that embody the history and future of Breitling. A watchmaking adventure not to be missed!