Chopard Watches

Chopard, an exceptional company since 1860

For over 160 years, Chopard has embodied the elegance, precision and daring of Swiss watchmaking. Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, a small village in the Bernese Jura, the company quickly distinguished itself through the quality of its pocket watches and chronometers, intended for a demanding clientele throughout Europe, particularly in Russia.

But it was in 1963, with the takeover of the company by Karl Scheufele III, that Chopard took a new turn. This family of German jewelry entrepreneurs breathed new life into the company while respecting the brand's watchmaking heritage. Today, Chopard is still an independent family business, run by Karl-Friedrich and Caroline Scheufele.

This independent status is a valuable asset: it allows the brand to control its entire production chain, from creation to final assembly, in its own workshops in Geneva and Fleurier. This is the beating heart of Chopard Manufacture, where the most prestigious collections are born, including the famous L.U.C. line.

But Chopard is not just about technical know-how. It also has an ethical and responsible vision of luxury. In 2013, the company launched The Journey to Sustainable Luxury program, becoming one of the pioneers in the use of Fairmined certified ethical gold and responsibly sourced diamonds. An avant-garde approach that is part of a desire for transparency, traceability and respect for artisans.

A symbol of conscious luxury, Chopard continues to illuminate the world of watchmaking and jewelry with creations that are both sumptuous and committed. To buy a Chopard watch is to choose a timepiece where tradition, innovation and strong values intertwine, to go through time with elegance and meaning.

The world of Chopard watches: between fine watchmaking and everyday elegance

For Chopard, watchmaking is above all a multifaceted vision of luxury, at the crossroads of cutting-edge technology and emotional aesthetics. Each creation is designed as a work of art in motion, at once reliable, elegant and unique.

The watchmaking DNA of the company is based on a strong conviction: true luxury lies in the complete mastery of one's know-how. It was this philosophy that led to the founding of Chopard Manufacture in Fleurier, in the Val-de-Travers, in 1996. Since then, the company has been developing its own mechanical calibers there, under the banner of the prestigious L.U.C. line. These movements, often certified as chronometers by the COSC or stamped with the Poinçon de Genève, are the pinnacle of Swiss haute horlogerie.

But Chopard is not limited to mechanical virtuosity. Its refined aesthetic appeals to both lovers of technical excellence and design enthusiasts. From the curve of the case to the cut of the hands, not forgetting the texture of the dials, every detail is designed to arouse emotion. Whether it is the solar radiance of a guilloché dial or the brilliance of a moving diamond, the creative gesture is omnipresent.

The diversity of the collections also testifies to this unique ability to address a variety of profiles. With the Happy Sport, Chopard celebrates audacity and joie de vivre. With the Alpine Eagle, it pays tribute to the force of alpine nature. And with the Mille Miglia models, it embraces the vintage and sporting spirit of the automotive world. Chopard is thus able to capture the essence of a lifestyle and transcribe it in a watch.

This dual language – technical and emotional – is what makes Chopard a brand apart. In each creation, we find this subtle balance between the heritage of a century-old brand and the contemporary expression of luxury. Chopard watches do more than just tell the time. They tell a story. And sometimes they write your story.

The flagship collections of Chopard watches

Chopard's watchmaking universe is structured around strong and inspired collections, designed to reflect the different facets of contemporary luxury. Whether you are a lover of fine watchmaking, a motorsports enthusiast or looking for a jewelry watch that celebrates femininity, Chopard has designed a timepiece for every lifestyle.

Each collection has its own identity, embodied in a distinctive design, strong symbolism and flawless workmanship. While some, such as L.U.C, aim for the purest technical excellence, others such as Happy Sport or Alpine Eagle assert a bold modernity, combining luxury, freedom and emotion.

The attention to detail, the choice of noble materials – Lucent A223 steel, ethical 750/1000 gold, responsibly sourced diamonds – and the diversity of complications on offer make Chopard watches much more than simple timepieces. They are exceptional pieces, designed to stand the test of time with style and character.

Let's now delve into the essence of each major watch collection by Chopard.

Alpine Eagle

Launched in 2019, the Alpine Eagle collection embodies the contemporary revival of an 80s icon: the St. Moritz watch. Designed by Karl-Friedrich Scheufele, co-president of Chopard, it was born of a clear ambition: to offer a sporty-chic watch that is elegant, technical and durable, rooted in the values of performance and responsibility.

Inspired by the majestic strength of the Alpine eagle, from which it takes its name, the sleek, architectural design of the Alpine Eagle is immediately appealing. Its round case, emphasized by a bezel with eight visible screws, its integrated strap with tapered links and its textured dial with an “eagle's iris” motif give it a strong and immediately recognizable identity.

But behind its powerful aesthetic lies cutting-edge technical innovation. The Alpine Eagle is forged in an exclusive alloy: Lucent Steel A223, a noble, hypoallergenic and ultra-luminous steel developed in-house by Chopard. Added to this is a high-precision automatic movement, often certified as a chronometer by the COSC, manufactured in the workshops in Fleurier.

The collection offers a wide variety of models:

• Alpine Eagle 41 mm and 36 mm in steel, gold or two-tone
• Editions with flyback chronograph, large date, or L.U.C tourbillon
• New dials in natural colors: glacier blue, fir green, stone gray, intense black...

More than just a watch, the Alpine Eagle is the standard-bearer of Chopard's long-term commitment. Part of the profits from the collection also supports the preservation of the Alpine environment through the Eagle Wings foundation.

The Alpine Eagle is for those who want to wear a symbol of power, elegance and environmental awareness on their wrist. A watch for today, designed for tomorrow.

Happy Sport – When diamonds dance with time

Created in 1993 by Caroline Scheufele, the Happy Sport watch overturns the codes of women's watchmaking by daring to combine steel and diamonds. From the moment of its launch, this watch became an icon of modernity and freedom, embodying the contemporary, independent, joyful and resolutely elegant woman.

What makes the Happy Sport so magical are its moving diamonds, inserted between two sapphire crystals above the dial. Free to move, they whirl around with every gesture, reflecting the light in a hypnotic dance. A poetic innovation that has become Chopard's visual signature, and a true revolution in the world of luxury watchmaking.

The collection is now available in a wide variety of sizes, materials and complications:

• Steel, rose gold or two-tone cases, sometimes set with diamonds
• Mother-of-pearl, silvered or sunburst dials, often adorned with floral or celestial motifs
• Quartz or automatic movements, some signed Chopard Manufacture
• Watches with or without moon phase indicator, date or small seconds

Beyond the aesthetic aspect, the Happy Sport reflects a deep ethical commitment. Many models are made of ethical 750/1000 gold, with diamonds from responsible sources, in accordance with the sustainable approach championed by Chopard for more than a decade.

An icon of femininity and movement, the Happy Sport is much more than a timepiece: it is a manifesto of emotion, spontaneity and freedom. To wear a Happy Sport is to choose a watch that lives with you, evolves with your movements, and celebrates every moment with brilliance.

L.U.C – Watchmaking excellence according to Chopard

The L.U.C collection embodies Chopard's highest level of watchmaking expertise. Named in homage to Louis-Ulysse Chopard, who founded the company in 1860, this prestigious line is the result of a daring gamble launched in the 1990s: to create mechanical movements entirely developed in-house, within the Chopard Manufacture in Fleurier.

Since 1996, the L.U.C collection has been the company's laboratory for innovation and exacting standards. It is distinguished by highly complex calibers, produced by hand, finished to the highest standards, and often certified as chronometers by the COSC or Poinçon de Genève – two of the most prestigious distinctions in Swiss watchmaking.

The L.U.C models offer an impressive range of complications, including:

• Tourbillon with patented stop seconds
• Perpetual calendar or annual calendar
• Multiple time zones
• Solid gold micro-rotor with bidirectional automatic winding
• Power reserve of 60 to 216 hours, depending on the reference

Each movement is hand-decorated with chamfers, circular graining, Côtes de Genève and engravings. Such is the care lavished on each component that many of these watches can rival those of the greatest independent luxury watchmakers.

In terms of design, the L.U.C. adopts a timeless and understated aesthetic, often featuring ethical gold cases, guilloché or satin-finished dials and hand-stitched alligator straps. It is the watch for the gentleman collector, who values authenticity, noble finishes and discreet beauty.

The L.U.C collection is not just a line of watches: it is a declaration of Chopard's watchmaking mastery, a testimony to passion and rigor. Each piece embodies the spirit of excellence and tradition that has been the heart and soul of the company for over 160 years.

Mille Miglia - Vintage style, mechanical passion

Since 1988, Chopard has been the official partner and timekeeper of the Mille Miglia, the famous Italian race for classic cars. This alliance has given rise to a unique collection that combines the vintage motoring world with the sporting elegance of the Geneva-based company: the Mille Miglia.

Like the race that winds its way between Brescia and Rome, Mille Miglia watches evoke the pleasure of classic driving, mechanical excellence and attention to detail. Their design draws on the aesthetics of racing cars from the 1920s to the 1960s: dials inspired by speedometers, retro typography, piston-style chronograph pushers, grooved rubber straps in the style of Dunlop tires, or perforated leather straps with a racing look.

But beneath their vintage appearance, Mille Miglia watches house automatic or chronograph movements certified by the COSC, a guarantee of precision and reliability. Some models include advanced functions such as a tachymeter or quickset date, essential for speed enthusiasts.

The collection is available in different lines:

• Mille Miglia Classic Chronograph: a tribute to cars from before 1957
• Mille Miglia GTS: contemporary models with a robust case and sports bezel
• Limited editions: launched each year for the event, often highly prized by collectors

Each Mille Miglia watch embodies the fusion of two demanding worlds: fine watchmaking mechanics and classic cars. It is aimed at gentleman drivers, enthusiasts of beautiful bodywork and precision movements, but also at those who appreciate a watch with a sleek, assertive and authentic look.

Wearing a Mille Miglia is to be part of a tradition of performance and style, where the spirit of competition meets timeless Italian chic. A watch for those who love strong emotions as much as beautiful stories.

Why choose lepage.fr for your Chopard watch

When you choose a Chopard watch, you are choosing much more than a timepiece: you are selecting an exceptional piece, the result of a heritage, rare expertise and a deep ethical commitment. At lepage.fr, we are proud to be the official retailer of Chopard, and to assist you in this exceptional purchase with the exacting standards and passion that have driven us since 1922.

Our status as an authorized distributor guarantees you:

• The absolute authenticity of each watch
• Compliance with the Chopard international warranty
• Access to certified after-sales service
• Personalized advice from a team specialized in luxury watchmaking

When you order on lepage.fr, you benefit from a smooth and secure experience, designed to meet the expectations of the most demanding customers:

• Payment in installments available
• Express and insured delivery, with complete discretion
• Pick-up possible in store, in our physical network
• Careful and confidential packaging, ideal for gift-giving

Our online collection brings together a carefully selected range of Chopard models, covering the company's most iconic lines: Happy Sport, Alpine Eagle, L.U.C, Mille Miglia, and more. Each reference is presented in detail, accompanied by HD images and detailed descriptions, to enable you to make your choice with confidence.

As watchmaking enthusiasts, we make sure to highlight the most beautiful pieces, the latest innovations and special editions, with particular attention to immediate availability.

Our advice for choosing the right Chopard watch

Choosing a Chopard watch is much more than an aesthetic decision: it is an affirmation of style, personality and a relationship with time. Whether you are a passionate collector, a lover of fine mechanics or looking for an exceptional gift, here are a few tips to help you narrow down your choice and find the perfect piece.

1. What style of watch are you looking for?

Chopard offers lines with distinct identities:

• Sporty chic: The Alpine Eagle collection offers a contemporary design, with luminous steel, a textured dial and certified movements.
• Classic and watchmaking: The L.U.C. line embodies sober, precise and elegant fine watchmaking.
• Feminine and creative: The Happy Sport, with its moving diamonds, expresses freedom and joie de vivre.
• Vintage and racing: The Mille Miglia is for lovers of watches inspired by the automotive world.

2. What size case should I choose?

The diameter is an important aesthetic and ergonomic criterion:

• 34-36 mm: ideal for slim wrists and discreet watches (Happy Sport, Alpine Eagle Small)
• 39-41 mm: versatile size suitable for most wrists
• 42 mm and over: for a more imposing look or models with visible complications

3. Which features are useful to you?

Complications to consider according to your needs:

• Chronograph: to measure time accurately
• Date / big date: useful for everyday use
• Moon phase: a poetic complication
• Extended power reserve: useful if you don't wear the watch every day

4. For a gift: emotion above all

Some ideas according to the occasion:

• Happy Sport: for a beautiful first watch for women, a symbol of freedom
• Alpine Eagle Small: for a bold and modern style, in steel or two-tone
• L.U.C XP or XPS: for a sober and timeless elegance, perfect for a milestone in life

? Tip: Personalize your gift with an engraving or handwritten message in a refined case.

FAQ - All about Chopard watches

Is Chopard a Swiss watch brand?

Yes. Founded in 1860 in Sonvilier, in the Swiss Jura, Chopard is a 100% Swiss watchmaking and jewelry company. It has two production sites: in Geneva for jewelry, and in Fleurier for mechanical watchmaking. Its family independence allows it to retain total control over its expertise.

What is the difference between the Alpine Eagle, Happy Sport and L.U.C collections?

• Alpine Eagle: sporty-chic watch, often in Lucent steel, with a contemporary and robust look.
• Happy Sport: iconic women's collection with moving diamonds, combining steel and elegance.
• L.U.C: pure haute horlogerie, with complex manufacture calibres, for collectors and discerning enthusiasts.

How much does a Chopard watch cost?

Chopard watches start at around €4,000 to €5,000 for the steel Happy Sport or Mille Miglia models. The L.U.C. collections, with complex movements and hand-finished details, can cost between €20,000 and €100,000, or even more for limited editions or gold models.

How do I get my Chopard watch serviced?

Your watch should be serviced approximately every 4 to 5 years. At lepage.fr, our Chopard-approved watch workshop provides the following services:

• Full service
• Battery or strap change
• Water resistance test
• Polishing, adjustment, precision check

Is it possible to order a Chopard watch online at lepage.fr?

Yes, of course. All the watches presented on our site are available for sale online, with a fast, secure and insured delivery service. You can also pick up your watch in store, or benefit from personalized support via our customer service.

Do Chopard watches come with a warranty?

Yes. Every Chopard watch purchased from Lepage benefits from the brand's international warranty (often from 2 to 5 years), as well as our customer support and expert after-sales service. L.U.C watches and certain automatic models can also be registered to benefit from an extended warranty.