Citizen Watches

Founded in 1918, Citizen has always been dedicated to offering reliable, technological watches with an unparalleled level of precision. Since its foundation, the brand has strived to offer technological watches with a refined aesthetic. As a true integrated Manufacture, Citizen is able to carry out the entire manufacturing process of its models, combining several materials such as titanium or steel.

By being a perfect integrated Manufacture, Citizen feeds its conviction "Better Starts Now": no matter who you are and what you do, it is always possible to surpass yourself and it is time to dare! The brand is constantly inventing innovative technologies to improve and explore the future of watchmaking. For example, it is the originator of the famous Eco-Drive movement, which allows watches to recharge themselves thanks to natural or artificial light sources. It also offers watches that synchronize with satellites.

The little story

In 1918, the "Shoukousha Watch Research Institute" was founded, which later became the "CITIZEN Watch Co". Why Citizen? Because it expresses respect for craftsmanship and multicultural spirit: its name is indeed derived from the word "citizen" of the world. The culture claimed by this watchmaking company since 1930 is excellence and creativity. Its watchmakers constantly seek to push back the established limits by exploiting new creative possibilities.

Eco Drive : A unique technology powered by light

Since 1978, Citizen has been offering innovative watches powered by light. This unique technology has been incorporated into almost all of the brand's models, and has eliminated the need for battery changes, making watchmaking environmentally friendly. Eco-Drive watches work even in low light, and can be recharged regardless of the type of light, which means your watch will continue to function during your daily life. If you no longer wear it, your Eco-Drive watch can run for up to six months in the dark.

Technologies for precise timing

Many watchmakers are experimenting with different technologies in order to be able to display the exact time, as the time display is the most important function of a watch. In this never ending quest, Citizen has developed several technologies to create watches that give access to the exact and precise time! Radio Controlled watches feature technology that sets the precise time and date of a Citizen watch by automatically receiving a time signal from an atomic clock, accurate to one second every 100,000 years. There are also Satellite Wave GPS watches, with technology that receives position data and time signals from GPS satellites, for accurate date and time updates in all 39 time zones, no matter where you are on earth. The latest technology is Bluetooth: some Citizen watches are equipped with this technology that links your watch to your smartphone for exact time setting to your phone!

Super Titanium : A unique material designed for beauty, scratch resistance and comfort

Citizen has developed a unique material that is ideal for a watch that comes into contact with the skin every day. This material is Super Titanium, exclusive to the Japanese brand. Made from a titanium solidification process, via an exclusive surface hardening technology, Duractect! Super Titanium retains all the original properties of titanium, adding beauty, hardness and strength far superior to that of stainless steel. Thus, your Super Titanium watch is strong, light, hypoallergenic and rust resistant!

Promaster : A sports collection with professional requirements

The Promaster collection of watches are true professional sports watches, combining the tenacity to survive in the toughest environments with the latest technology. With high performance, this collection is designed for adventurers who regularly challenge their limits in all environments: marine, land and air.

Tsuyosa : An air of the seventies

The Tsuyosa collection is part of a long line of sporty-chic watches with a very seventies design, with its seductive and curvy lines! Its watches have a 40mm steel case, which alternates between polished and satin-finished surfaces. This design without lugs makes the president-type bracelet fall smoothly and naturally on the wrist.