Chopard L.U.C Qualité Fleurier automatic silver dial leather strap 39 mm

A watch designed to the highest Swiss standards

With the L.U.C Qualité Fleurier, Chopard has created one of its most rigorous timepieces in terms of watchmaking. It is not just an elegant watch, but a true manifesto of expertise, combining mechanical precision, watchmaking craftsmanship and innovation.

Its name refers to the prestigious Qualité Fleurier certification, one of the most comprehensive and independent labels in the Swiss watchmaking industry, which goes far beyond precision alone to include aesthetic quality, reliability, durability, and performance in real-life conditions.

A discreet case, universal elegance

The watch comes in a 39 mm diameter Lucent Steel™ case, perfectly proportioned for a contemporary dress watch. This ethical steel, developed by Chopard, is 50% harder than conventional steel, offers exceptional brilliance and is made from over 80% recycled materials.

The polished case middle, soft lugs, slim bezel and screw-down sapphire case back create an ultra-refined silhouette, designed to slip under a shirt sleeve while making a real statement on the wrist.

A timeless dial with perfect legibility

The monochromatic “Sector Dial” opts for understated elegance in true L.U.C spirit. It features a sunray and satin finish in the center and a circular satin finish on the hour markers, highlighted by applied faceted hour markers and a small off-center, recessed small seconds display at 6 o'clock.

The rhodium-plated hands contribute to smooth readability in a refined atmosphere. There is no excess: the beauty of the L.U.C Qualité Fleurier lies in the perfection of its proportions and balance.

The L.U.C 96.09-L caliber: excellence and high standards

At the heart of this watch beats the L.U.C 96.09-L caliber, an ultra-thin automatic movement entirely developed, decorated and assembled by Chopard Manufacture in Fleurier. It incorporates the fundamental characteristics of the L.U.C 96.01-L (XPS) caliber, with a 22-karat gold micro-rotor and Twin® technology with two barrels, providing a power reserve of 65 hours.

This movement has three exceptional certifications:

• COSC for chronometric precision,
• the Fleurier Quality Seal, a guarantee of robustness, aesthetics and performance,
• and the Chronofiable® test, which simulates six months of actual wear.

The sapphire case back reveals the beauty of the caliber: hand-finished decorations, polished chamfers, beaded and sunburst bridges, and crisp engravings—the pinnacle of watchmaking craftsmanship.

A connoisseur's watch, combining tradition and excellence

The L.U.C Qualité Fleurier is designed for discerning enthusiasts looking for a discreet, masterfully crafted timepiece that embodies meaning and values. It is not an “ostentatious” watch, but a high-end creation designed to last, ethically manufactured and certified according to the industry's most rigorous standards.

It can be worn both on a daily basis and on special occasions, quietly affirming its authentic watchmaking luxury.

What is the Fleurier Quality Certification?

Created in 2004, the Fleurier Quality Certification is considered the most demanding in the world of prestige watchmaking. Unlike other labels that evaluate a single aspect (precision, aesthetics, or origin), the Fleurier Quality label requires comprehensive validation of the entire finished watch, including its mechanical, aesthetic, and functional aspects.

To obtain this distinction, each piece must meet four cumulative criteria:

1. COSC certification: the movement must be officially timed and validated by the Swiss Official Chronometer Testing Institute for its precision.
2. 100% Swiss origin: all components of the watch, from the caliber to the strap, must be manufactured exclusively in Switzerland.
3. Aesthetic and craftsmanship excellence: the movement must meet very strict finishing standards (polishing, beveling, decoration), with a level of execution close to that of fine watchmaking.
4. Fleuritest: each watch undergoes an exclusive 24-hour test in a wear simulator, reproducing real-life conditions. This test guarantees the precision, resistance, and stability of the watch once it is assembled.

Fleurier Quality thus goes beyond the COSC or even the Geneva Seal, as it evaluates the watch in its entirety, with a focus on overall reliability, impeccable quality, and authenticity. Very few watchmakers are able to claim this distinction — Chopard is one of this select group, thanks to its integrated manufacture and its commitment to perfection.