TAG Heuer Formula 1 Solargraph black dial rubber strap 38 mm

Sportsmanship and solar innovation

Since its creation in 1986, the TAG Heuer Formula 1 collection has embodied the boldness and passion of motor racing. Inspired by the world of the racetrack, it has won over speed lovers thanks to its vibrant design and resolutely competitive spirit. This iconic watch, which made its mark from the moment it was launched with its bold colors and accessible quartz technology, has become a symbol of energy and performance.

Today, TAG Heuer is once again pushing the boundaries of sports watchmaking with the new Formula 1 Solargraph collection. These innovative models incorporate a state-of-the-art solar movement, guaranteeing extended battery life without the need to change the battery. Thanks to Solargraph technology, the watch draws its energy from natural or artificial light, thus offering continuous and long-lasting performance.

The legacy of a sports icon

1986 marked a major turning point for TAG Heuer with the launch of the Formula 1 collection, a bold watch that embodies the spirit of motor racing. That year, the company officially adopted the name “TAG Heuer” after the Techniques d'Avant-Garde group acquired the historic Heuer brand. This merger marked the beginning of a new era for Swiss watchmaking, bringing with it a shared philosophy of innovation, performance and avant-garde.

From the moment it was released, the TAG Heuer Formula 1 stood out for its colorful design and accessible quartz technology, meeting the expectations of a young and dynamic clientele. It quickly established itself as a modern classic, with more than three million pieces sold. Inspired by the trends of the 80s, this collection is part of a revival of Swiss luxury watchmaking, adopting original nuances and a distinctive style, thus becoming the first Swiss watch for many enthusiasts.

The evolution of the Formula 1 collection is marked by prestigious collaborations and iconic partnerships. As the Official Timekeeper of Formula 1, TAG Heuer has a close connection with this elite sport, from historic collaborations with Ferrari in 1971 and McLaren in 1979 to recent partnerships with Kith and Oracle Red Bull Racing. Each model reflects this connection with performance and competition, while bringing a contemporary touch to watchmaking enthusiasts and thrill-seekers.

TAG Heuer thus perpetuates the heritage of Formula 1 with models that combine sporting tradition and technological innovation, celebrating the spirit of motor racing while meeting the demands of modern watch enthusiasts.

The racing spirit in a limited edition

The TAG Heuer Formula 1 Solargraph WBY1114.FT8084 is a limited edition of 3000 pieces, designed for watch enthusiasts and collectors alike. This model draws its inspiration from TAG Heuer's Formula 1 heritage, while incorporating the latest technological advances from the Maison.

With its 38 mm black DLC steel case, the watch retains the characteristic unhooking of the original models, offering a perfect balance between sporty design and everyday use. This iconic detail underlines the watch's elegance while making it comfortable for all wrists. The bi-directional rotating bezel in black bio-polymer with red highlighting, marked with the 60-second mark, recalls the resolutely racing character of this timepiece.

The black dial features applied indexes with Super-LumiNova® treatment, guaranteeing optimal legibility day and night. The hands, finely reworked with sophisticated finishes, enhance the watch's precious aesthetics, while the restructured proportions of the case reinforce its comfort and modernity.

Under the hood, the TH50-00 solar movement embodies TAG Heuer's sustainable innovation. Powered by natural or artificial light, just two minutes of direct sunlight exposure is enough to power the watch for an entire day. Once fully recharged, it can run for up to 10 months without light. This technology reflects the brand's commitment to performance and durability.

The black rubber strap with engraved DLC steel buckle offers sturdiness and comfort for everyday use. Thanks to its 100-meter water resistance, this watch is ready to take on any challenge, whether on or off the track.