TAG Heuer Formula 1 Solargraph white dial steel bracelet 38 mm

Sportsmanship and solar innovation

Since its creation in 1986, the TAG Heuer Formula 1 collection has embodied the boldness and passion of motor racing. Inspired by the world of the racetrack, it has won over speed lovers thanks to its vibrant design and resolutely competitive spirit. This iconic watch, which made its mark from the moment it was launched with its bold colors and accessible quartz technology, has become a symbol of energy and performance.

Today, TAG Heuer is once again pushing the boundaries of sports watchmaking with the new Formula 1 Solargraph collection. These innovative models incorporate a state-of-the-art solar movement, guaranteeing extended battery life without the need to change the battery. Thanks to Solargraph technology, the watch draws its energy from natural or artificial light, thus offering continuous and long-lasting performance.

The legacy of a sports icon

1986 marked a major turning point for TAG Heuer with the launch of the Formula 1 collection, a bold watch that embodies the spirit of motor racing. That year, the company officially adopted the name “TAG Heuer” after the Techniques d'Avant-Garde group acquired the historic Heuer brand. This merger marked the beginning of a new era for Swiss watchmaking, bringing with it a shared philosophy of innovation, performance and avant-garde.

From the moment it was released, the TAG Heuer Formula 1 stood out for its colorful design and accessible quartz technology, meeting the expectations of a young and dynamic clientele. It quickly established itself as a modern classic, with more than three million pieces sold. Inspired by the trends of the 80s, this collection is part of a revival of Swiss luxury watchmaking, adopting original nuances and a distinctive style, thus becoming the first Swiss watch for many enthusiasts.

The evolution of the Formula 1 collection is marked by prestigious collaborations and iconic partnerships. As the Official Timekeeper of Formula 1, TAG Heuer has a close connection with this elite sport, from historic collaborations with Ferrari in 1971 and McLaren in 1979 to recent partnerships with Kith and Oracle Red Bull Racing. Each model reflects this connection with performance and competition, while bringing a contemporary touch to watchmaking enthusiasts and thrill-seekers.

TAG Heuer thus perpetuates the heritage of Formula 1 with models that combine sporting tradition and technological innovation, celebrating the spirit of motor racing while meeting the demands of modern watch enthusiasts.

The limited edition for enthusiasts

The TAG Heuer Formula 1 Solargraph WBY1113.BA0042 watch is distinguished by its bold, contemporary design, perfectly in tune with the sporting spirit of the Formula 1 collection. This limited edition of 3,000 pays tribute to the iconic 1986 models while adding a modern, innovative touch.

Equipped with a 38 mm sand-blasted steel case, this watch stands out for its robustness and meticulous finish. The bi-directional rotating bezel in green TH-Polylight, a material renowned for its lightness and resistance, enhances the whole with a dynamic, colorful style. The white opaline dial, adorned with applied indexes with Super-LumiNova® treatment for optimal legibility day and night, recalls TAG Heuer's racing DNA.

This watch is equipped with TAG Heuer's TH50-00 solar movement, a symbol of innovation and performance. Harnessing solar energy, it ensures exceptional autonomy of up to 10 months without exposure to light, with ultra-fast recharging in just two minutes of direct light. A technological feat that guarantees practical, long-lasting use, ideal for thrill-seekers and motor racing enthusiasts.

With its three-row steel bracelet and TAG Heuer-engraved folding clasp, this model ensures optimum wearing comfort and a secure fit, whatever the circumstances. Water-resistant to 100 meters, it's ready to accompany you in your everyday challenges.