TAG Heuer Formula 1 Solargraph blue dial steel bracelet 38 mm

Sportsmanship and solar innovation

Since its creation in 1986, the TAG Heuer Formula 1 collection has embodied the boldness and passion of motor racing. Inspired by the world of the racetrack, it has won over speed lovers thanks to its vibrant design and resolutely competitive spirit. This iconic watch, which made its mark from the moment it was launched with its bold colors and accessible quartz technology, has become a symbol of energy and performance.

Today, TAG Heuer is once again pushing the boundaries of sports watchmaking with the new Formula 1 Solargraph collection. These innovative models incorporate a state-of-the-art solar movement, guaranteeing extended battery life without the need to change the battery. Thanks to Solargraph technology, the watch draws its energy from natural or artificial light, thus offering continuous and long-lasting performance.

The legacy of a sports icon

1986 marked a major turning point for TAG Heuer with the launch of the Formula 1 collection, a bold watch that embodies the spirit of motor racing. That year, the company officially adopted the name “TAG Heuer” after the Techniques d'Avant-Garde group acquired the historic Heuer brand. This merger marked the beginning of a new era for Swiss watchmaking, bringing with it a shared philosophy of innovation, performance and avant-garde.

From the moment it was released, the TAG Heuer Formula 1 stood out for its colorful design and accessible quartz technology, meeting the expectations of a young and dynamic clientele. It quickly established itself as a modern classic, with more than three million pieces sold. Inspired by the trends of the 80s, this collection is part of a revival of Swiss luxury watchmaking, adopting original nuances and a distinctive style, thus becoming the first Swiss watch for many enthusiasts.

The evolution of the Formula 1 collection is marked by prestigious collaborations and iconic partnerships. As the Official Timekeeper of Formula 1, TAG Heuer has a close connection with this elite sport, from historic collaborations with Ferrari in 1971 and McLaren in 1979 to recent partnerships with Kith and Oracle Red Bull Racing. Each model reflects this connection with performance and competition, while bringing a contemporary touch to watchmaking enthusiasts and thrill-seekers.

TAG Heuer thus perpetuates the heritage of Formula 1 with models that combine sporting tradition and technological innovation, celebrating the spirit of motor racing while meeting the demands of modern watch enthusiasts.

Sporting elegance at the heart of the collection

This model from the TAG Heuer Formula 1 Solargraph collection combines elegance and robustness, true to the spirit of motor racing that has always animated the Maison. Featuring a 38 mm sand-blasted steel case, this watch perfectly reflects the collection's dynamic, sporty identity.

The blue opaline dial, enhanced by a white flange with 60-second/minute scale, lends a contemporary, refined look. The bi-directional rotating bezel in deep blue TH-Polylight accentuates the bold character of the model, while offering optimum lightness.

The three-row sand-blasted steel bracelet, equipped with a steel folding clasp with safety push-button, ensures both comfort and reliability. The applied hour markers and hands are coated with Super-LumiNova® for flawless legibility, day or night.

The stainless steel bracelet with three rows of sandblasted stainless steel, featuring a stainless steel folding clasp with safety push-button, ensures both comfort and reliability.

Equipped with the TH50-00 caliber, this watch benefits from Solargraph technology, offering exceptional autonomy thanks to solar energy. A true technical feat that blends harmoniously into a resolutely modern design.

This version is part of the core, non-limited collection, and embodies the TAG Heuer heritage with a touch of modernity and innovation. A must-have piece for speed and watchmaking enthusiasts.