TAG Heuer Formula 1 Solargraph white dial steel bracelet 38 mm

Sportsmanship and solar innovation

Since its creation in 1986, the TAG Heuer Formula 1 collection has embodied the boldness and passion of motor racing. Inspired by the world of the racetrack, it has won over speed lovers thanks to its vibrant design and resolutely competitive spirit. This iconic watch, which made its mark from the moment it was launched with its bold colors and accessible quartz technology, has become a symbol of energy and performance.

Today, TAG Heuer is once again pushing the boundaries of sports watchmaking with the new Formula 1 Solargraph collection. These innovative models incorporate a state-of-the-art solar movement, guaranteeing extended battery life without the need to change the battery. Thanks to Solargraph technology, the watch draws its energy from natural or artificial light, thus offering continuous and long-lasting performance.

The legacy of a sports icon

1986 marked a major turning point for TAG Heuer with the launch of the Formula 1 collection, a bold watch that embodies the spirit of motor racing. That year, the company officially adopted the name “TAG Heuer” after the Techniques d'Avant-Garde group acquired the historic Heuer brand. This merger marked the beginning of a new era for Swiss watchmaking, bringing with it a shared philosophy of innovation, performance and avant-garde.

From the moment it was released, the TAG Heuer Formula 1 stood out for its colorful design and accessible quartz technology, meeting the expectations of a young and dynamic clientele. It quickly established itself as a modern classic, with more than three million pieces sold. Inspired by the trends of the 80s, this collection is part of a revival of Swiss luxury watchmaking, adopting original nuances and a distinctive style, thus becoming the first Swiss watch for many enthusiasts.

The evolution of the Formula 1 collection is marked by prestigious collaborations and iconic partnerships. As the Official Timekeeper of Formula 1, TAG Heuer has a close connection with this elite sport, from historic collaborations with Ferrari in 1971 and McLaren in 1979 to recent partnerships with Kith and Oracle Red Bull Racing. Each model reflects this connection with performance and competition, while bringing a contemporary touch to watchmaking enthusiasts and thrill-seekers.

TAG Heuer thus perpetuates the heritage of Formula 1 with models that combine sporting tradition and technological innovation, celebrating the spirit of motor racing while meeting the demands of modern watch enthusiasts.

Iconic design at the heart of the collection

This model from the TAG Heuer Formula 1 Solargraph collection embodies the sporting soul of the Maison while incorporating the latest watchmaking innovations. With its 38 mm sand-blasted steel case, this watch expresses all the robustness and elegance expected of a high-end sports watch. The design takes up the emblematic codes of the Formula 1 collection, with a white opaline dial contrasted by a dynamic red flange.

The bi-directional rotating bezel, made from TH-Polylight material, adds a contemporary, technical touch. Lightweight and resistant, this innovative material creates a robust bezel without weighing the watch down, ideal for everyday use. This model, with its three-link sandblasted steel bracelet, guarantees optimum comfort while asserting a resolutely sporty style.

The combination of steel and TH-Polylight illustrates TAG Heuer's avant-garde spirit, always striving for performance and ergonomics. This non-limited model from the core collection is a true benchmark for fans of watchmaking inspired by the world of motor racing.