Bell & Ross BR X5 Blue Lum automatic watch black dial black rubber strap 41 mm

The audacity of visible innovation

Innovation is the DNA of Bell & Ross. The watchmaking house, expert in luminescence, transcends aesthetic codes by presenting an exceptional watch: a timepiece with an entirely luminescent case. A revolution that adds a new dimension to the watchmaking experience.

After the success of the BR-X5 Green Lum, Bell & Ross pushes the boundaries of innovation with the BR-X5 Blue Lum. This exceptional watch offers a new aesthetic dimension thanks to its intense blue light emission. The secret of this luminescence lies in LM3D, a unique composite material developed by Bell & Ross. Composed of quartz fibers and a specific luminescent material, it enables the watch case to emit a powerful, homogeneous blue light.

A powerful, conceptual design

Bell & Ross pushes the boundaries of watch design with the BR-X5 collection. This line, which extends the brand's commitment to performance, offers a more powerful aesthetic than that of the BR-05, which is more focused on contemporary styling. “With the BR-X5, we wanted to push the technical and aesthetic boundaries,” says Bruno Belamich, the brand's Creative Director.

Drawing its inspiration from the world of aeronautics, the BR-X5 is distinguished by its 41 mm case with multi-layer construction. The combination of photoluminescent LM3D and grade 2 bead-blasted black DLC titanium, a technical material emblematic of this field, gives the watch lightness and robustness. The heart of the BR-X5, its mechanism, is protected by a titanium container. The latter is enclosed between two shields made of LM3D, a photoluminescent composite material that emits an intense blue light. A construction that combines technical sophistication and aesthetic appeal.

Perfect visibility, day and night!

The intention of the BR-X5 Blue Lum is clear: legibility takes center stage. In the luminescent case, the matte black dial protected by a sapphire crystal with anti-reflective coating offers a base of sharp contrast. All graduations are precise and obvious: not only the hour and minute markers, but also the counter dedicated to reading the three-day power reserve indication, placed at nine o'clock, or the passing date aperture at three o'clock. The hour and minute hands also offer enhanced visibility thanks to their skeletonized structure and are filled with Super-LumiNova. The result is spectacular both day and night.

BRCAL.323: a movement that makes a difference"

The BR-X5 collection from Bell & Ross, true to its vocation of offering high-performance instruments to professionals, is powered by the BRCAL.323 caliber. This self-winding mechanical movement, developed exclusively for the brand, is a concentrate of high precision. It beats at 28,800 vibrations per hour (4 Hz), has a 70-hour power reserve and is COSC-certified chronometer. Its customized oscillating weight, inspired by sports car rims, and its variable-inertia balance, visible through the sapphire caseback, testify to the quality of this movement. A quick date-correction device facilitates date setting. This exceptional caliber is guaranteed for 5 years.