March LA.B AM1 Electric Forest black perforated bison leather strap 40 mm

The AM1 collection

The first born of the AM collection, this curvaceous number 1 honors the beauties of the sixties. Simple, discreet, elegant and simply "chic'issime", the AM1 wisely mixes the past and the present, subtly twisting these outdated codes.

An architectural case

All March LA.B watch cases meet scrupulously respected construction criteria. Invariably polished-brushed, they catch the ambient light to bring your watch to life.

The MANSART's 7.8mm-thick 35mm octagonal case is a veritable architectural construction. A stack of angular strata into which is integrated at 4 o'clock an octagonal guilloche crown that responds to the shape of the case. The bracelet is integrated into a hornless case for a more elegant, monolithic whole. The mineral glass is slightly flush to maintain a sophisticated unity.

An ultra-precise Swiss quartz movement

Distinguished by its precision and reliability, the RONDA 517 Swiss quartz caliber is proving to be the best choice for many luxury watch brands due to its very high quality performance.

This Swiss movement features a quartz oscillator that uses electrical vibrations to maintain remarkably high time accuracy. It is also equipped with a temperature regulation system, which adjusts the frequency of the movement according to thermal fluctuations thus guaranteeing constant precision whatever the ambient conditions.

In addition to its precision, it's also designed to be extremely reliable and durable. It features a long-life power supply system that provides up to 60 months of battery life. Approximately 2 weeks before the end of the battery's life, an indicator called EOL causes the second hand to jerk every 4 seconds to signal the need for a battery change.