CHANEL Première Ruban Couture quartz watch Yellow gold and titanium black lacquered dial black and gold leather strap 19.7 mm

The story

In 1987, the House of Chanel created an icon, the Première watch. Jacques Helleu, the House's Artistic Director at the time, took a risky gamble: to innovate while preserving the DNA of the House of CHANEL. Success was not long in coming. The jewel-watch, with its octagonal design reminiscent of Place Vendôme and the stopper on the CHANEL n°5 perfume bottle, established itself as a true benchmark, going so far as to annoy watchmakers the world over... Unveiled in a limited edition, the Première this time takes up the iconic ribbon metre.

What you need to know

The Première, a classic watch synonymous with refinement, is reinvented here with a double-turn strap in black leather braided and lined with gold leather, printed with a ribbon metre motif. Its titanium and 18-carat yellow gold case is adorned with a charm bearing the image of Mademoiselle in yellow gold and black lacquer, set with a diamond... A quartz timepiece to wear for the most beautiful occasions!