March LA.B Watches for Men

March LA.B favors the essential by offering French watches with raw elegance whose simplicity makes for refinement vintage-inspired creations that claim "less is more," fusing the historic heritage of Biarritz with the modernity of Los Angeles. Find all our March. LA.B on Lepage.fr.

Less is more

March LA.B wants to honor vintage watches that alone find grace in their eyes. A creative requirement that imposes timeless models, which will be passed on to future generations, like the most exceptional watches of past decades... The alliance of the two founders Mage-Marhic focuses on its idea of aesthetics to reveal beautiful watches, minimalist and elegant, watches thinner and proportioned with the elegance of today's urban dandy

French manufacturing

In order to highlight the extreme care taken in their designs, the creators of the French brand March LA.B naturally turned to renowned collaborators in the watch industry. After a first Franco-Swiss collaboration, March LA.B chooses today to assert its "French touch" thanks to the secular know-how of French watchmaking... By partnering with prestigious French assemblers and leatherworkers from the Doubs region ( Morteau ), March LA.B has chosen to scrupulously respect the principles of the local watchmaking culture: technicality, reliability, and precision.

AM2: A 70's connoted style

Setting men up for distinguished action is one of the raisons d'être of March LA.B. The AM2's uncompromising angles leave no room for ambient fluidity! The AM2 is committed, aggressive and radically 70's connoted.

Mansart: A classic and modern blend

The heart of March LA.B watches swings between Los Angeles and Biarritz. Their style between Mansart's castles and the Chateau Marmont, between classicism and modernity. These watches are shaped like the octagonal architecture of the Place Vendôme designed by Jules Hardouin-Mansart, architect of the Sun King. Nobility, majesty, symmetry and balance of forms... La Mansart is a contemporary tribute to this. Terribly classic, and delightfully modern at the same time.

AM69: Essential Simplicity

1969 is a symbolic year! AM69 is a "timeless essential." A condensed simplicity all in roundness for a refined but racy watch, a true allegory of the creators' aesthetic vision. Because "less is more."

Agenda: Everyday practicality

A counter for the month, a counter for the day. With the date and time, the Agenda collection offers the essential complications for measuring the "time that traces" ... Moderately sized Bi-compax watches for racing and vintage style.

Belza: The Surf Watch

True to their roots, honest with their passions, honest with their vision... March LA.b has developed not a "Diver" but rather a "Surfer". In 1957, an American filmmaker by the name of Peter Viertel arrived in France with a surfboard in his luggage on the Côte des Basques in Biarritz. The kids of the coast, future "Tontons Surfeurs" discover with him the joys of the glide on the waves of this beach overhung by a majestic residence, the Villa Belza. Surfing was born. Borrowing its proud name from this timeless icon, the Belza collection was designed for surfing. A screw-down crown, a silicone strap, water resistance to 200 meters, it concentrates all the attributes of a watch destined to spend its life in the water...

Bonzer: More surfer than diver

The Bonzer expands the line of "Surfers" from March LA.B. It borrows its name from the revolutionary surfboards shaped by brothers Duncan and Malcolm Campbell in the 1970s. Faster, more maneuverable and aggressive boards that are easy to surf and suitable for all types of waves. The Bonzer collection will also fit your everyday life. It is housed in a 41 mm round case with a controlled thickness and equipped with a notched rotating bezel and a screwed crown for perfect water resistance. With a steel or silicone bracelet, it will be ideal to spend your life in the water... In a leather version, it will be perfect for chilling out at the office. Undine or city girl, the Bonzer is on time.

AM1: Inspired by the beauty of the sixties

First born in the AM collection, the curvaceous number 1 honors the beauties of the sixties. Simple, understated, elegant and simply "chic'issime," the AM1 collection wisely mixes the past and the present by subtly twisting these outdated codes.

AM59: Pure March LA.B DNA

<p>March LA.B favors the essential by offering French watches with raw elegance whose simplicity makes for refinement.Vintage-inspired creations that claim "less is more," fusing the historic heritage of Biarritz with the modernity of Los Angeles. Find all our March.