March LA.B Watches

March LA.B focuses on the essentials, offering French watches with a raw elegance whose simplicity makes the refinement of vintage-inspired creations that claim "less is more", merging the historical heritage of Biarritz with the modernity of Los Angeles.

March LA.B's retro charm grabs your wrist with elegance, in a style that is sometimes vintage, sometimes ultra-modern. These pieces share a refinement and minimalism, recreating the brand's universe. Find all our watches for men and women March. LA.B on Lepage.fr.

Less is more

March LA.B wants to honor the vintage watches that are the only ones to find favor in their eyes. A creative requirement that imposes timeless models, which will be passed on to future generations, just like the most exceptional watches of the past decades... The combination of the two founders Mage-Marhic focuses on its idea of aesthetics to reveal superb watches, minimalist and elegant, watches that are slimmer and proportioned with the elegance of today's urban dandy.

A French manufacture

In order to highlight the extreme care brought to their designs, the creators of the French brand March LA.B have naturally turned to renowned collaborators of the watch industry. After a first Franco-Swiss collaboration, March LA.B chooses today to assert its "French touch" thanks to the secular know-how of French watchmaking... By associating with prestigious French assemblers and leatherworkers from the Doubs region (Morteau), March LA.B has decided to scrupulously respect the principles of the local watchmaking culture: technicality, reliability and precision.

A new chapter

Until now, for industrial and economic reasons, the mechanical self-winding movements of March LA.B watches were Japanese. Well-made, reliable calibers, recognized and assembled in France; but Japanese. Then, at the end of 2021, the wind changed. The reason? The partnership between the Swiss engine manufacturer La Joux-Perret and the family-owned company Humbert-Droz from Bisonne, which now allows a Swiss mechanical movement to be assembled from A to Z in the French watchmaking capital. The result of this partnership? The G100, a new automatic movement with three hands and date, with a beautiful 68-hour power reserve and a proven architecture that will be entirely assembled and mounted by the watchmakers of Humbert-Droz in Biel. This device is in line with the recent recognition by UNESCO of the watchmaking expertise of the Franco-Swiss Jura region.

AM1 : Inspired by the beauty of the sixties

The first born of the AM collection, the round number 1 honors the beauties of the sixties. Simple, discreet, elegant and simply "chic'issime", the AM1 collection wisely mixes the past and the present by subtly twisting these outdated codes.

AM2 : A 70's style

Regaling men with distinguished action is one of March LA.B.'s raisons d'être. The AM2's uncompromising angles leave no room for ambient fluidity! The AM2 is committed, aggressive and radically 70's.

Mansart : A classic and modern mix

The heart of March LA.B watches is between Los Angeles and Biarritz. Their style is somewhere between Mansart's castles and the Château Marmont, between classicism and modernity. These watches are shaped like the octagonal architecture of the Place Vendôme designed by Jules Hardouin-Mansart, architect of the Sun King. Nobility, majesty, symmetry and balance of forms... La Mansart is a contemporary tribute to this. Terribly classical, and deliciously modern at the same time.

Lady Mansart : Female version

The Lady Mansart is the feminine version of the now iconic Mansart. Terribly classic, and deliciously modern at the same time.

AM69 : Essential simplicity

1969 is a symbolic year! The AM69 is a "timeless essential". A condensed simplicity all in roundness for a refined but racy watch, a true allegory of the creators' aesthetic vision. Because "less is more."

Agenda : Practicality in everyday life

A counter for the month, a counter for the day. With the date and time, the Agenda collection offers the essential complications to measure the "time that traces" ... Bi-compax watches with a moderate size for a racing and vintage style.

Belza : The Surf Watch

True to their roots, honest with their passions, honest with their vision... March LA.b has developed not a "Diver" but rather a "Surfer". In 1957, an American filmmaker by the name of Peter Viertel arrived in France with a surfboard in his luggage on the Côte des Basques in Biarritz. The kids of the coast, future "Tontons Surfeurs" discover with him the joys of the glide on the waves of this beach overhung by a majestic residence, the Villa Belza. Surfing was born. Borrowing its proud name from this timeless icon, the Belza collection was designed for surfing. With a screw-down crown, a silicone strap and water resistance to 200 meters, it has all the attributes of a watch designed to spend its life in the water...

Bonzer : More surfer than diver

The Bonzer is the latest addition to the March LA.B. line of surfboards. It takes its name from the revolutionary surfboards designed by the Duncan and Malcolm Campbell brothers in the 1970s. Faster, more maneuverable and aggressive boards that are easy to surf and suitable for all types of waves. The Bonzer collection will also fit your everyday life. It is housed in a 41 mm round case with a controlled thickness and equipped with a notched rotating bezel and a screwed crown for perfect water resistance. With a steel or silicone bracelet, it will be ideal to spend your life in the water... In a leather version, it will be perfect for chilling out at the office. Undine or city, the Bonzer is on time.