March LA.B Dandy Mansart DA/DA Thelma watch Limited edition 25 pieces, coloured pop dial 30 mm

DA/DA Diane Ducasse

Modern, quirky, simple, retro and a bit androgynous, that's how to define (in a few words) the original universe of the artist Diane DUCASSE aka DA/DA. When she created her fashion label DA/DA in 2016, a question came to her: why wouldn't men want to steal our clothes ? She then imagined men's outfits for women and developed an entire wardrobe around this modern and offbeat idea.

Dandy MANSART

The heart of the House's watches March LA.B swings between Los Angeles and Biarritz (LA.B you will have understood). Their style is somewhere between the Mansart castles and the Château Marmont, between classicism and modernity. This 34mm model from the Mansart collection takes the octagonal architecture of the famous Place Vendôme designed by Jules Hardouin-Mansart, architect of the Sun King.

The offbeat collab

To celebrate its 10th anniversary, the March LA.B brand invited DA/DA Diane DUCASSE to "dress up" its new Dandy MANSART women's watch. The watchmaker was seduced by the artist's quirky, simple, retro and slightly androgynous side, and was given a "green card" for this perfectly successful exercise! Limited to only 25 pieces, this ultra-pop collaboration offers 2 models : Louise and Thelma delivered with a leather strap and a steel bracelet.